Barry has a broad business background. He finished his Master’s in Business Administration and Economics at the VU Amsterdam in 2000 and has worked in marketing for Unilever and Royal Wessanen (one of their brands he worked for was Zonnatura). He then moved into corporate communication and corporate identity at design agency Cascade consulting for various clients. In 2008 Barry was asked to help set up a new bachelor programme called International Communication Management (ICM) at The Hague University of Applied Sciences which he loved doing. It has been a very successful programme and by coordinating the ICM placements, Barry has built an extensive international network. Barry also is a senior lecturer specializing in corporate communication, reputation management, internal branding, advisory skills, design thinking, strategic thinking and of course sustainability.
Within the ICM programme Barry has always been an ambassador for sustainability. He also has been lecturing on sustainability at the London School of Public Relations (LSPR) in Jakarta, Indonesia and has been a keynote speaker on sustainability at a conference organized by the Turiba University in Riga, Latvia. He now combines his part time lecturing position with consulting at TheRockGroup and wants to put his passion for sustainability into practice.
Extracurricular activities:
- Assists his wife with her graphic design agency specialized in developing logos
- Loving dad for Nino and Lima
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