REPORT: The AFRICAN FASHION Sector: Trends, Challenges & Opportunities for Growth
We are thrilled to have been part of the contributors of the recently launched report by UNESCO titled ‘The AFRICAN FASHION Sector: Trends, Challenges & Opportunities for Growth’. This report sheds some light on the dynamic landscape of the African fashion sector.
The report touches on how the Arican fashion sector is flourishing, fuelled by factors such as the expanding middle class, a youthful demographic, urbanization, and advancements in digital technology and how African fashion designers, often drawing from traditional techniques, not only bring economic benefits to their communities but also reshape perceptions about the continent. Yet there are still some challenges hindering the sector’s full potential.
Some of the challenges that are explored in the report include:
- The patchwork of support policies currently in place in most countries;
- The insufficient implementation of intellectual property rights in the fashion sector;
- The gaps in fashion education and training;
- The lack of structured investments and infrastructure; and
- Specific market challenges and environmental concerns.
Despite facing such challenges, the report seeks to outline significant trends and obstacles. Its purpose is to offer evidence-based policy recommendations to foster sustainable growth within Africa’s fashion, textile, and crafts sectors.
We are excited to see the continued evolution and expansion of the African fashion sector driven by creativity, diversity, and a commitment to sustainability.
We invite you to delve deeper into the findings of the report and join us in celebrating the beauty and brilliance of African fashion.
Do you want to rethink fashion and learn from your peers, experts, and pioneers. Or are looking for advice for your specific situation? Get in touch with us and we will match you with one of our expert consultants in our team.
Download the report
