In 2015 in Alphen aan de Rijn, Platform Recreation and Tourism, also known as PReT was established. PReT advises the (local) government in implementing a powerful and balanced tourism structure. In addition, PReT wants to position Alphen aan den Rijn i.e. more nationally and within het Groene Hart to help actively promote the tourist organisation. PReT aspires to further develop more connecting stories, stimulate a better guest service and involve strong, commercial organisations in (inter) national tourism.
With reviewing PReT’s vision, the question arose of how sustainability in general and biodiversity can be included in the revised vision for the future.
TheRockGroup conducted an exploratory study into the current and future role of biodiversity and sustainable tourism in the Rijn and Veenstreek. The aim of the research study was to provide advice to support the process of reassessing PReT’s vision for the future.
Our research consisted of several aspects:
- Desk research into the different definitions of sustainable and biodiversity relating to the promotion of tourism
- Desk research into what is already being done within de Rijn and Veenstreek region to promote sustainable and biodiverse tourism
- A randomised study among the PReT members: to what extent are sustainability and biodiversity secured within the companies of PReT members? And do members also communicate about these issues?
- Advice on how sustainability and biodiversity within PReT can be adhered and used
For the study we only looked at information that was only publicly available (offered on the company website) regarding sustainability and biodiversity based on the PReT members. The study showed that sustainability and biodiversity are often integrated within the companies PReT members, but are not always recognized. PReT can gain a lot here as sustainability and biodiversity are important selling points for tourists. PReT recognised this and has therefore taken our advice to implement sustainability and biodiversity in the revised vision for the future.