Growing societal and environmental issues need innovative entrepreneurial solutions. To address this need, Orange ASEAN was initiated by the Dutch Government in collaboration with the private sector and non-governmental partners. Orange ASEAN connects Dutch and ASEAN entrepreneurs to accelerate sustainable innovations through two initiatives: Orange Factory and Orange Nest.
Orange Factory is the initiative that is led by TheRockGroup for the past 5 editions. It is an intense workshop for talented students and young professionals to design innovative solutions for sustainability challenges in ASEAN. The hope is that with these trainings and guidance from academics and experts the students will produce a solution for their assigned sustainability business case as well as take these skills with them into future projects and business settings.
We have led editions of the Orange Factory in Bangkok, Kuala lumpur, Jakarta, and Singapore. Regardless the location, each of the editions included an intensive program for Dutch and ASEAN students and young professionals. During this time students have a unique experience in which theory, trainings and lectures are combined with hands on practice in a real life business case. The cases exist of a broad variety of topics such as: sustainable business models, circular economy, sustainability strategy and implementation and more. Projects are done both with SME’s as with large multinational such as: Akzo, DSM, Heineken, FrieslandCampina, Royal HaskoningDHV, Shell, Unilever and Amcor.
The combination of theory, guidance and practice creates an environment that has a positive and long lasting impact. Each student experiences working on sustainability issues in an international team, solving real sustainability challenges for organisations supported by academics and experts. Through this program, we forge new contacts between individuals and organisations who might find concrete synergy in developing new sustainable business. More importantly, we create a new generation of intra- and entrepreneurs who will not hesitate to tackle the big societal challenges of our time with a positive entrepreneurial and solution oriented approach.