Employee engagement and an ambassadors network are essential for the CSR manager to embed sustainability in organizations

TheRockGroup identified four stages of employee engagement for The Shift. We can distinguish four stages in the cycle of engaging employees within an organisation. These are: Awareness, Individual Engagement, Functional Engagement and Full CSR Engagement.

These stages are an extension of the 7 roles of the CSR manager. Carola Wijdoogen, CSR manager of the Dutch Railways, explained these roles in here book MVOdoejeZo.

Learn more about employee engagement and how to set up a CSR Ambassadors program in your organisation by reading the brochure below.