The Circular Economy is the only approach that enables us to strive within the limits of our planet.

The circular economy has become our new economic system, which allows our economy to function and society to flourish on a planet with finite resources. We help sectors and companies to transform their business and value chains to become part of this future.

What is Circular Economy?

In today’s linear economy we adopt a take-make-waste approach to most of our consumer goods. Companies take materials to make goods. Consumers buy the goods and after use dispose them. Turning the materials into waste that is mostly incinerated or (in some countries) dumped in landfills.

The circular economy (often referred to as ‘CE’) is a different approach. This approach aims to retain value from used goods, reduce the dependency on resource extraction and keep materials ‘in the loop’ (in use) as long as possible. There is a clear role model: Nature. In nature no material is ‘lost’ as it is always part of another cycle. Unfortunately, we haven’t followed this model in shaping our economy. Your business can be part of reshaping our economy: the transition towards a circular economy!

Circular Economy TheRockGroup

What does that mean for your business?

Depending on the nature of your business, there are various points of departure to start becoming more circular. Some examples of what you could do:

Your organization is involved in production or construction

Can you switch to recycled materials? What alternatives are there for your supply? You can also think about transitions towards new revenue models. You can for instance, lease your product instead of selling it. Or adjust the product design to make sure the product can be repaired.

Your organization is involved in waste management

Can you secure high-value reuse of your waste through recycling? Higher value or the same is essential to the circular economy’s independence from natural resources.

Your organization is not involved in either of those

Yet also your organization uses materials. How does the 'metabolism' of your organization work? What materials go in and what flows out? What are your dependencies and risks? What are opportunities to reduce costs, increase efficiency or add value?

Your organization is exploring what steps it can take to become more circular

Your ambition is clear, but what would the concrete roadmap look like to achieve this ambition? What is the first step you could take?

Our Services

Depending on where your organization is on the road towards becoming circular, we offer services to help you take the next step. These services include:

Providing Insights and Analyses of Your Organisation

What materials do you use and what are opportunities to reduce risks and create value? We work with you to understand your organization's metabolism: what goes in, what goes out and what is the perspective for improvement.

Defining CE Strategy: Setting the Right Priorities and Objectives

We work together with you to turn information into strategy. We help you align your Circular Economy (CE) ambitions with your regular business strategy and your overall sustainability strategy.

Developing a Roadmap to Have a Clear Overview of Action Points

In a roadmap, we specify and divide responsibilities, set KPI's and develop a timeline. We can support you in developing a clear actionable roadmap that is backed up by everyone in your organisation.

Taking the Next Steps in Implementation: Integration, Training, Business Development

Together we start with or take the next step in implementing your Circular Economy strategy. Depending on your organisation's needs, we offer concrete support: integration in existing processes, development of new tools, in-house training and more.

Our Expertise

TheRockGroup has already supported various young businesses based on the principles of CE. TheRockGroup also worked with existing companies such as Schiphol Airport, a range of SME’s and multinational companies such as Philips Vietnam, DSM, Heineken, Unilever Vietnam in further developing their circular economy strategy and activities. Although, creating circular business strategies and entire models are not only limited to existing enterprises.

Since 2013, we have offered courses on CE at the University level (e.g. UvA) and developed University and professional training programmes in Hong Kong and several South-East Asian countries. We utilize our academic insights and experience within the context of CE in all our projects we conduct for businesses. We constantly push the circular economy through various projects – not only in the Netherlands but also in Belgium and Asia.

Check out our projects!

Highlight: Whitepaper on Circular Economy

The professional of the future combines thinking, acting and connecting!

The research focuses on effective CE professionals within companies that are leading the way in the CE. A set of distinctive CE competencies was found that are also (partly) required in the rest of the organization. The professional of the future combines thinking, acting and connecting. For successful circular change, this professional excels in the combination of the cognitive competencies (1) systems thinking and (2) forward thinking, the functional competency (3) management & entrepreneurship and the social competency (4) interpersonal skills. In addition, a CE professional has personal traits such as flexible, investigative, pragmatic, systematic, empathetic, full of initiatives, driven, ambitious and persistent.

    Are you ready to implement circularity into your organisation?

    Would you like to embed circularity into your organisation or strategy? Or do you have questions regarding your current strategy? Our partners are more than willing to discuss these topics with you and see where TheRockGroup can help your organisation.

    Give us a call or leave a message, we will get back to you as soon as possible!

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    Elfrieke van Galen


    Phone: +31 6 50610173

    Bertus Tulleners


    Phone: +31 6 15305529