The Circular Economy is the only approach that enables us to strive within the limits of our planet.
The circular economy has become our new economic system, which allows our economy to function and society to flourish on a planet with finite resources. We help sectors and companies to transform their business and value chains to become part of this future.
In today’s linear economy we adopt a take-make-waste approach to most of our consumer goods. Companies take materials to make goods. Consumers buy the goods and after use dispose them. Turning the materials into waste that is mostly incinerated or (in some countries) dumped in landfills.
The circular economy (often referred to as ‘CE’) is a different approach. This approach aims to retain value from used goods, reduce the dependency on resource extraction and keep materials ‘in the loop’ (in use) as long as possible. There is a clear role model: Nature. In nature no material is ‘lost’ as it is always part of another cycle. Unfortunately, we haven’t followed this model in shaping our economy. Your business can be part of reshaping our economy: the transition towards a circular economy!
Depending on the nature of your business, there are various points of departure to start becoming more circular. Some examples of what you could do:
Depending on where your organization is on the road towards becoming circular, we offer services to help you take the next step. These services include:
TheRockGroup has already supported various young businesses based on the principles of CE. TheRockGroup also worked with existing companies such as Schiphol Airport, a range of SME’s and multinational companies such as Philips Vietnam, DSM, Heineken, Unilever Vietnam in further developing their circular economy strategy and activities. Although, creating circular business strategies and entire models are not only limited to existing enterprises.
Since 2013, we have offered courses on CE at the University level (e.g. UvA) and developed University and professional training programmes in Hong Kong and several South-East Asian countries. We utilize our academic insights and experience within the context of CE in all our projects we conduct for businesses. We constantly push the circular economy through various projects – not only in the Netherlands but also in Belgium and Asia.
Updated the Sustainability Strategy of Schipol and developed a detailed roadmap on how to move towards full circularity.
Worked on further developing their radical transparency approach; reaping the benefits from knowing your product and having designed it in a reusable way.
Supporting Unilever Vietnam in developing an integral approach to avoiding plastics waste in their supply chain.
University of Amsterdam
For a few years we have been teaching courses on Circular Economy (CE) and Externalities at the Universiteit van Amsterdam.
Supporting former students in setting up a circular start-up in which they produced high quality bread from waste streams of a beer brewery.
Worked in two different projects with Heineken Malaysia and Singapore on finding circular solutions for existing waste streams in their supply chains.
Explored Philips Vietnam’s options to adhere to international CE ambitions of Philips Global within the context of Vietnamese regulations.
The professional of the future combines thinking, acting and connecting!
The research focuses on effective CE professionals within companies that are leading the way in the CE. A set of distinctive CE competencies was found that are also (partly) required in the rest of the organization. The professional of the future combines thinking, acting and connecting. For successful circular change, this professional excels in the combination of the cognitive competencies (1) systems thinking and (2) forward thinking, the functional competency (3) management & entrepreneurship and the social competency (4) interpersonal skills. In addition, a CE professional has personal traits such as flexible, investigative, pragmatic, systematic, empathetic, full of initiatives, driven, ambitious and persistent.
Are you ready to implement circularity into your organisation?
Would you like to embed circularity into your organisation or strategy? Or do you have questions regarding your current strategy? Our partners are more than willing to discuss these topics with you and see where TheRockGroup can help your organisation.
Give us a call or leave a message, we will get back to you as soon as possible!