In today’s linear economy we adopted a take-make-waste approach to most of our consumer goods. Companies take the materials to make goods, consumers buy the goods and finally dispose them, turning the involved materials into waste that is mostly burned on landfills and not properly recycled.
The circular economy has a different approach, aiming to retain value from used goods, reduce the dependency on resource extraction and keep materials ‘in the loop’ (in use) as long as possible. Role model is planet Earth: since day one it has followed the rules of a circular model. Unfortunately, we haven’t. But your business can be part of the transition towards a circular economy!