Growing societal and environmental issues need innovative entrepreneurial solutions. To address this need, Orange ASEAN was initiated by the Dutch Government in collaboration with the private sector and non-governmental partners. Orange ASEAN connects Dutch and ASEAN entrepreneurship to accelerate sustainable innovations through two initiatives: orange factory and orange nest.
Orange Factory is the initiative TheRockGroup has lead for the past 5 editions. It is an intense workshop for talented students and young professionals to design innovative solutions for sustainability challenges in ASEAN. The hope is that with these trainings and guidance from academics and experts the students will produce a solution for their assigned sustainability business case as well as take these skills with them into future projects and business settings.
Orange Asean Factory is a repeated program TheRockGroup has taken part in. We have lead editions in Bangkok, Kuala lumpur, Jakarta, and Singapore. Regardless of the edition location each of the editions is a 3 week pressure cooker program for dutch and ASEAN students and young professionals. During this time students have a unique experience in which theory, trainings, and lectures are combined with hands on practice in a real life business case. The cases vary and can be in sustainable business models, circular economy, strategy and implementation, and more. Projects are with SME’s to large multinational such as Akzo, DSM, Heineken, FrieslandCampina, Royal HaskoningDHV, SHell, Unilever, and Amcor.
The combination of theory, guidance, and practice creates an environment that has a positive and long lasting impact. Each student have a unique experience in working on sustainability issues in an international team solving real sustainability challenges for organizations with the help of academics and experts. Through this program we forge new contacts between individuals and organizations who might find concrete synergy in developing new sustainable business. More importantly we create a new generation of intra and entrepreneurs who will not hesitate to tackle the big societal challenges of our time with a positive entrepreneurial and solution oriented approach.