The area of IJburg is a relatively new neighbourhood with inhabitants from many different areas. This makes the area different from other parts of Amsterdam in that it does not have the same social cohesion other areas of Amsterdam have created over a long period of time. The city of Amsterdam wanted to facilitate the creation of local community and gezelligheid for the area of IJburg. To do this they wanted to implement a local weekly market which would create a meeting spot for trade and exchange of the locals.
For the last almost two years TheRockGroup participated in the creation and facilitation of the market which has now ended. The market was extremely successful. The market created a platform in which locals could buy and sell good quality items at a decent price. Typical goods included cheese, fruit, vegetables, and flowers. The market also had small attractions such as coffee vendors which provided a place for locals to come together and interact in their community. The market was also successful from an environmental standpoint as it was the first market in Amsterdam to disallow the use of plastic bags.